Check Out Our Fresh New Look

We’re happy to unveil our new look identity that we feel is really going to leave its mark on the city.
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We’re happy to unveil our new look identity that we feel is really going to leave its mark on the city.

Designed in house by Leeds Business Improvement Districts’s (LeedsBID) Graphic Designer, Jordan Harrison-Reader, with advice and support from Sarah Dear a member of the BID board and Managing Director of Elmwood Branding & Design Consultancy.

Jordan said “A primary aim of the re-branding was to create an identity that will grow with the company over the following years, so the design solution needed to be both timeless and ownable. The new brand mark combines the letters L and B, creating a distinctive symbol that subtly references the diversity found across the city and the positive transformation LeedsBID wants to achieve.”

We feel this contemporary typographic design will give us a clear brand mark, making us more identifiable as we establish ourselves as an organisation that drives change and improvements in Leeds city centre.

Martin Dickson, Head of Marketing “We wanted to create a more iconic badge for the LeedsBID which is also symbolic of bringing together different sectors from around the city centre for a common purpose – a key focus of the LeedsBID.”

Look out for our new identity across all our digital channels, Ambassador and Ranger uniforms over the coming weeks. We hope you like the new look as much as we do.