Christmas in Leeds
This year LeedsBID is doing Christmas differently with the launch of ‘Christmas in Leeds’ – the first project brought to you in conjunction with the new city marketing platform Welcome to Leeds.
The campaign is set to add additional Christmas sparkle to the city centre through a series of diverse light and art installations which encompass various elements of Christmas and artistic disciplines.
The art installations will culminate in the launch of the inaugural Christmas in Leeds trail on December 1st with the aim of attracting more visitors and increasing dwell time in the city centre throughout December as well as making visitors explore different areas of the city.
Leeds College of Art students and local artists, who are members of the renowned East Street Arts, are involved in creating the installations, further showcasing the talent Leeds can offer to the artistic world.
LeedsBID is encouraging retailers to introduce unified opening hours in the run-up to Christmas, helping to promote Leeds as a city which is open for business well into the evening and maximising the business benefit for all.