Leeds’ Biggest Familiarisation Trip Returns to the City Thanks to the BID

LEEDS BID is to co sponsor the Leeds Big Sleepover as the city cranks up its determination to attract major conference names to the north.

LEEDS BID is to co sponsor the Leeds Big Sleepover as the city cranks up its determination to attract major conference names to the north.

The newly launched Business Improvement District will work in partnership with ConferenceLeeds and Leeds Hotels and Venues Association (LHVA)   the event is attended by major representatives from corporates, associations, agents, travel trade and event organisers all keen to sample the best venues have to offer ahead of booking their major events.

A biennial event delegates will stay at more than 30 hotels across the city for the two night event in October when they will get the chance to sample key cultural art and dining experiences as well as visit event locations around the area.

Leeds BID is working closely with both LHVA and ConferenceLEEDs to promote and develop a new Conferencing City proposition following conformation that the city is the fifth most popular destination for conferences in the UK according to the British Meetings and Events Survey.

Jennifer Young, Associate Director of Visitor Economy at Leeds City Council, commented:

“This is a really exciting time for us and we are thrilled to be working with LHVA on Leeds Big Sleepover. Working in partnership with an Association like LHVA is a unique experience and we hope to give delegates the chance to see how the multi-venue approach we take allows us to shape bespoke conferences and events to suit and enrich the delegate experience.”

Conference Leeds and LHVA are working closely with Leeds BID, a limited company by guarantee that was created following a successful statutory vote by the Leeds BID’s business community. Leeds BID is working to raise the profile of the city from both a corporate and consumer perspective and will be supporting LHVA and Conference Leeds on a number of hosted buyer programmes including Leeds Big Sleepover.

This year Leeds Big Sleepover focuses on the city’s arts and culture offering and the three day programme is set to include attendance at the launch reception of British Art Show 8 at Leeds Art Gallery, the first time the show has been hosted in Leeds for nearly 25 years.

The programme will also include a gala dinner at Royal Armouries International, guided tours of Light Night Leeds a showcase of Leeds’ hotels and venues at The Tetley and behind the scenes tours at a number of cultural and sporting venues.

Gordon Jackson, Chairman of LHVA and General Manager of Thorpe Park Hotel & Spa said:

‘Following the tremendous success of the Leeds Big Sleepover in 2013, I am delighted to see it return in 2015. The city left such a lasting impression on our guests last time around that I can’t wait to welcome the new visitors to Leeds. We’re delighted to be working in partnership with Conference Leeds for the first time, as well as with the Leeds BID.’

To register for Leeds Big Sleepover please visit: http://leedsbigsleepover.co.uk