Purple Flag City
Leeds is now a Purple Flag City – What is a Purple Flag and how is it accredited?
Leeds can literally fly the new purple flag for its evening and night time economy after receiving official recognition for offering a great evening out.
The city is now in possession of a giant Purple Flag following the official Purple Flag Awards Ceremony held in Southern Ireland.
Purple Flag status is awarded for excellence in the management of the evening and night time economy and recognition of a diverse offer covering arts, cultural, entertainment and leisure provision – pubs, clubs, music venues, restaurants, theatres, cinemas, evening retail and public events which combine to create an outstanding experience.
The accreditation involved a rigorous two-stage application process in which the city’s evening activity was evaluated against a number of key themes and a challenging overnight assessment carried out.
On-site assessors reviewed the city in terms of broad appeal, place, movement, well-being and policies in place and commented that Leeds is “a very good place to be at night”, with well-established partnerships and positive, supportive businesses – all with passion for the city. They earmarked policing in the city centre as “exemplary”, “very flexible with excellent use of resources” and visible good practice with regards to taxi management.
Leeds’ Purple Flag application was funded by LeedsBID, Leeds City Council and NHS Public Health in conjunction with several integral key partners, who all play a vital role in the evening economy – West Yorkshire Police, Safer Leeds, BACIL, Leeds Pubwatch and British Transport Police, with support from a number of venue owners.
Andrew Cooper, Chief Executive at LeedsBID, said: “This award can only help amplify the message to local residents and visitors that Leeds provides a great evening out while the work continues on ever improving the evening and night time offer.”
Councillor Jonathan Pryor, Leeds City Council’s lead member in regeneration, transport and planning said: “A tremendous amount of hard work was undertaken by all partners to secure ATCM Purple Flag Accreditation for our city centre, and it was a very proud moment to welcome the flag to Leeds.”
Purple Flag accreditation lasts 12 months, with Leeds’ renewal due in October 2017.