Purple Flag City
Leeds has received official recognition for providing a great evening out for the second consecutive year.
The city has retained its Purple Flag status for excellence in managing its evening and night time economy.
Purple Flag, an accreditation process run by the Association of Town and City Management (ATCM) is the benchmark for good night time destinations, similar to the Green Flag award for parks and the Blue Flag for beaches.
The award, which is presented annually, celebrates the city’s evening and night time offer between the hours of 5pm-5am as vibrant, diverse, clean, safe, well managed and providing a positive experience to customers.
The application and subsequent work on retaining the award is led by LeedsBID (Leeds Business Improvement District) and Leeds City Council in conjunction with several key partners; all who play a vital role in the evening economy. Partner organisations include West Yorkshire Police, Safer Leeds, BACIL (Businesses Against Crime in Leeds), Leeds Pubwatch, British Transport Police, Public Health England, West Yorkshire Combined Authority, Yorkshire Ambulance Service NHS Trust and Visit Leeds.
The strength of city partnerships, passion of key partners and positive, supportive businesses has been recognised by official assessors awarding the accolade.
LeedsBID Chief Executive Andrew Cooper said: “We are delighted that Leeds has retained its Purple Flag accreditation for the second year running, giving official recognition for the city in providing a great evening out. The award is the result of continuous hard work, great collaboration and an ambition for Leeds city centre to provide a strong and varied offer, a well-managed environment and an enjoyable experience for all.”
“LeedsBID focuses on enhancing the city centre for the benefit of those who come to live, work and play here, and the evening and night time offering is an integral part of the city centre experience and economy – which we continue to look to strengthen and improve.”
Councillor Richard Lewis, Leeds City Council’s executive member for regeneration, transport and planning, said: “We are extremely proud that Leeds has been awarded ATCM Purple Flag Accreditation for a second successive year. This award is recognition of the tremendous hard work that is being undertaken by a range of partners to ensure that the night time economy in Leeds city centre is somewhere that offers visitors a well-managed, safe and vibrant atmosphere.”
The accreditation has led to initiatives such as the Leeds Evening Ambassadors as part of ongoing collaborative work between key partners.
On-site assessors reviewed the city in terms of broad appeal, place, movement, well-being and policies in place and commented that Leeds is “a very good place to be at night”, with well-established partnerships and positive, supportive businesses – all with passion for the city. They earmarked policing in the city centre as “exemplary”, “very flexible with excellent use of resources” and visible good practice with regards to taxi management.
Leeds’ Purple Flag application was funded by LeedsBID, Leeds City Council and NHS Public Health in conjunction with several integral key partners, who all play a vital role in the evening economy – West Yorkshire Police, Safer Leeds, BACIL, Leeds Pubwatch and British Transport Police, with support from a number of venue owners.
Andrew Cooper, Chief Executive at LeedsBID, said: “This award can only help amplify the message to local residents and visitors that Leeds provides a great evening out while the work continues on ever improving the evening and night time offer.”
Councillor Jonathan Pryor, Leeds City Council’s lead member in regeneration, transport and planning said: “A tremendous amount of hard work was undertaken by all partners to secure ATCM Purple Flag Accreditation for our city centre, and it was a very proud moment to welcome the flag to Leeds.”
Purple Flag accreditation lasts 12 months, with Leeds’ renewal due in October 2017.