Radio Academy Launches Brand-New Expo in Leeds

A brand new national radio and audio event is to make Leeds its home.

A brand new national radio and audio event is to make Leeds its home.


Segue [Seg-way], a two-day expo hosted by The Radio Academy, brings together big industry names, brands and headline acts over a two-day period for a series of speeches, masterclasses and networking opportunities in the city. The event culminates in a prestigious industry awards ceremony the ARIAS (Audio & Radio Industry Awards) returning to the first direct arena in Leeds.


Running from Wednesday October 18th-Thursday, October 19th, Segue, brought to Leeds in association with LeedsBID (Business Improvement District), will see the UK radio and audio industry descend on the city while also appealing to the Leeds business community, regional radio advertisers and employees as well students of the creative industries. It will provide professionals with the opportunity to improve their skills and knowledge, bring the industry together with the city’s wider business community and help to inspire the next generation of talent.


Andrew Cooper, Chief Executive of LeedsBID said: “Building on the success of launching the ARIAS in Leeds last year, we are delighted to be working with The Radio Academy once again on bringing a bigger and better industry event to the city. Segue is extending the opportunities for direct local involvement – for businesses, young creatives looking at career options and members of the public.”


“LeedsBID’s steer and investment makes creating and attracting new headline signature events to the city a reality, helping to put Leeds on the map while increasing its credentials for hosting major national and international events.”


Segue Logo

Segue will open on Wednesday October 18th at the Leeds College of Music with an afternoon session, The Radio Business, hosted by former BBC Director of Radio, Helen Boaden. Boaden will be joined for a panel discussion on the opportunities and threats faced by the sector by Siobhan Kenny, CEO of commercial radio trade body, Radiocentre, Phil Riley, former CEO Chrysalis Radio/Orion Media and Chair of Judges for the ARIAS and Neelay Patel who leads on the future development and innovation of TV, radio and music at the BBC.


The Segue ‘Radio and Audio Fair’ will be held on Thursday 19th at Malmaison Leeds, and will offer a range of masterclasses and workshops, as well as a trade fair for audio, radio and broadcast companies.  Tickets for the Segue ‘Radio & Audio Fair’ are free to Radio Academy members and available to purchase from priced £10 a day for non-members.


Workshops and masterclass include a session with BBC Radio 1, 1Xtra and Asian Network's Yasser talking about presenting the Chart Show and breaking into the business; a session on how to produce award-winning and captivating documentaries from The Radio Independents Group (RIG); and a session led by Emma Bradshow, Digital Communications Manager at The Royal Household and previously with BBC and Orion Media on How to (maybe) break the Internet. More information is available at the Segue website


The Segue ‘Radio and Audio Fair’ will also offer local students the opportunity to learn about career opportunities in radio and audio.  The fair will be free to attend for Radio Academy members, with non-members charged £5 to attend.


Roger Cutsforth, Chief Executive of the Radio Academy said: “This brand-new industry event offers both practitioners and those considering a career in the audio industry the opportunity to attend masterclasses, training and networking opportunities with some of the biggest and brightest names in the industry.  Segue will offer a shop-window to supply companies to showcase their skills, tech and services, as well as an opportunity for the industry to appeal to students, placing radio and audio at the forefront of the creative industries.”


Director of Operations at Leeds College of Music, David Warren said: “We are absolutely delighted to partner with The Radio Academy and LeedsBID on Segue, which will undoubtedly be one of the highlights of our events schedule for the Autumn season. As an institution which provides relevant, cutting-edge experience to the next generation of the music industry, we are particularly thrilled to host an event which will provide an excellent insight for those wanting to learn more about the radio and audio sector.”