Street art project transforms Leeds city centre into a gallery


A bold street art project is to transform Leeds city centre into a gallery by bringing inspirational stories to everyday places.


It’s Proper Art, created by Found Fiction, a global collective of readers and writers, and brought to the city by LeedsBID (Leeds Business Improvement District), sees a series of over 20 temporary installations in the form of art gallery descriptions appearing at iconic buildings, businesses and locations across Leeds city centre for people to discover and read.


Running from Friday, November 29th into early January 2020, these fact fictional micro-stories which replicate the small pieces of text which sit next to works of art inside a gallery, are themed by location – as if the venue they appear in is the exhibit.


The texts portray the businesses – and the stories of everyone inside them – as part of a work of art, touching on the artist’s intent, themes raised and materials used.


These micro-stories are installed at the premises of participating venues – on windows, so they can be read by people outside or, alternatively, printed larger scale and displayed inside. 


Steve Clarkson, founder of Found Fiction, said: “With stories written as faux art gallery descriptions displayed in a variety of participating businesses, It’s Proper Art implies that art is everywhere – not just in an art gallery – and encourages people to look closer to find inspirational stories in everyday places. Empowering people with this vision is part of Found Fiction’s mission.”

“It’s great to be partnering up on this project with LeedsBID, whose plans, projects and activities are making a real difference to the look, feel and experience of the city centre. It’s Proper Art feeds into that by portraying everyday places in a whole new light. I can’t wait to see how it lands with the public.”


Karen Butler, Head of Place Management and Delivery at LeedsBID, said: “It’s Proper Art will help animate the streets of the city centre in an enjoyable and immersive way, encouraging people to discover more about some of the buildings and venues they may pass everyday while hopefully changing perspectives on life and art.”


Dominique Simcox, Head of Customer Experience Marketing at MEPC Wellington Place, which will see a micro story on the site’s lifting tower, said: “We’re delighted to be working alongside LeedsBID on the It’s Proper Art project and we’re excited to see how the installation will be received. The lifting tower sits at the heart of Wellington Place and we hope that the installation will offer visitors and employees the chance to think about something they see every day in a unique and different way.”


It’s Proper Art is encouraging people try to find as many installations as possible across the city centre – and share their thoughts to social media, using the #itsproperart hashtag.

A digital map which reveals the locations of venues taking part can be found at