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Made Up Leeds


The retail event looking beyond beauty


  • Trinity Leeds
  • Victoria Leeds
  • Merrion Centre
  • Harvey Nichols
  • John Lewis
  • Boots
  • Debenhams
  • + many more

A retail collaboration presented the first ever city-wide cosmetic festival which took a look beyond beauty.

The city’s biggest retailers signed up for the two-day event which offered a packed programme of demos, tutorials and talks from influential speakers and big names from the industry. Dame Joan Collins, Katy Piper, Georgia ‘Toff’ Toffolo, Reuben de Maid, Ruby Hammer MBE and Andrew Barton among those speaking about their own experiences and offering expert advice.

Special beauty passports provided an assortment of special and discounted promotions across the city centre, with opportunities to stop between the shops for a mini pamper at pop up beauty spaces in Briggate and Leeds Station.

In numbers

Footfall over the weekend of the first Made Up Leeds (2018)


Average per head spend (2018)


Individual offers, discounts and deals


Love Island stars


I’m A Celebrity Get Me Out of Here winners