LeedsBID Illuminate Leeds as the landmark Leeds building is brought to life, with stunning new city centre animation

LeedsBID, in collaboration with the renowned Barcelona-based creative studio Onionlab presents the perfect free family Christmas gift to the city as its festive projection To Leeds, with Love launches.

This breathtaking Christmas projection transforms the iconic Queens Hotel in City Square into a festive wonderland, running from December 12th-December 22nd, 2024.

To Leeds, with Love brings the Christmas spirit to life with an enchanting tale based on the 12 days of Christmas that takes spectators on a magical tour of the historic hotel and a secret mission, led by the beloved Gingerbread Man. Scripted by acclaimed TV writer Lisa Holdsworth and voiced by multi-award-winning stage and screen actor Richard Armitage, the story brims with festive cheer and heartwarming surprises.

Andrew Cooper, Chief Executive, LeedsBID said “Our Christmas projection is all about adding some seasonal cheer to the city centre, providing an illuminating attraction for everyone coming into Leeds to enjoy at this time of year.

‘To Leeds, With Love’ really is a stunning audio-visual treat that is not to be missed which once again lights up one of the city’s landmark buildings in such a spectacular fashion. We do hope people stop to experience a little of the festive magic it brings to Leeds this Christmas.”

Alistair Campbell, General Manager, The Queens Hotel, said: “It was an absolute delight to see the much-anticipated Christmas animation light up City Square once again, with The Queens at the heart of the festivities. The stunning visuals and festive storytelling continue to delight guests and visitors of all ages. What an incredible way to create a wonderful sense of togetherness and festive spirit across Leeds at this time of year.”

Jo Coburn, Senior General Manager of Victoria Leeds, a partner on the projection, said: “It was fantastic to see the first screening of ‘To Leeds, With Love’ at the launch. It has been a long time in the making by the team at LeedsBID and their creative partners, with the sole aim of bringing even more joy to the city at such a magical time of year. Building on the success of last year’s projection, it was wonderful to see so many people gather together for the reveal and it is an absolute privilege for Victoria Leeds to be a part of bringing this placemaking festive production to life.”

To Leeds, With Love runs 12-22^nd December from 4.30-8.30pm each evening, with showings every 30 minutes.